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Wednesday, 9 August 2017

Game of Thrones Locations


We know how beautiful Northern Ireland is and it comes as no surprise that a huge TV show like Game of Thrones has fell in love with key locations to do their filming.  From idyllic coastlines to historic structures, Northern Ireland has everything needed to create breathtakingly stunning scenes for an epic medieval fantasy series.

So whether you live in Northern Ireland, or are planning a visit, this is your whistle-stop tour of the key filming locations, connecting the dots and bringing what you see on TV to life.

Titanic Studios Belfast


One of Europe’s largest film studios, attracting producers such as HBO, Universal and Playtone, the set has welcomed international productions including ‘Game of Thrones’, ‘Your Highness’ and ‘City of Ember’.

Cushendun


This is where Melisandre (The Red Woman) gave birth to her 'shadow baby' along the Antrim Coast in an area portrayed as the Stormlands.

Dark Hedges


The Dark hedges is the King's Road which led Ned Stark to his death and Arya Stark away from King's Landing.  This is a hidden road on the way to Bushmills.

Ballycastle


This amazing coastal town has been used as the Free Cities where Varys was born.

Ballintoy Harbour


This beautiful fishing town is featured as the Iron Islands and is where Theon meets his long lost sister before riding to the Greyjoy home. 

Larrybane & Carrick-a-Rede Ropebridge


This is depicted in the TV show as Renly Baratheon's camp. 

Castle Ward


Featured as Winterfell, this National Trust property had sheds and barns remodelled to take on a Game of Thrones look and the farmyard was transformed. 

Tollymore Forest Park


North of Winterfell, fans will recognise the woodland where Nightwalkers were spotted and the Direwolf pups were found.

Inch Abbey


This medieval building was used as the set for the Riverlands scenes, where Robb Stark's army wait at the Trident to cross.

Downhill Strand


Melisandre burned the old gods on Dragonstone, otherwise known as Downhill Strand in County Derry, a scenic beach dominated by the elegant 18th century ruins of Mussenden Temple.

Binevenagh


On the edge of the Antrim plateau, Binevenagh boasts panoramic views stretching for miles. The location was chosen for the Dothraki Sea far above the city of Meereen, where Daenerys is rescued by her dragon Drogon and brought to his lair. 

How many of these amazing locations have you already visited?  Or when are you planning on visiting?  Let us know in the comments below.

Tuesday, 8 August 2017

FTE Computer Repairs



With over 20 years experience in the IT Industry, FTE Computer Repairs specialise in Hardware and Software maintenance & repair on Desktop PCs, Laptop & Gaming PC's.

Our aim is to Maintain your computer system to help accommodate the demands of day-to-day services, whether it's for business or personal use.

Hardware Repairs & Upgrades
System Board
RAM
Hard Drives
Screens

Software Repairs & Upgrades
Windows Maintenance
Internet Browser Clean-Up
Diagnostic Checks
Virus Removal

We are both Microsoft & Network+ Certified, so you know your machine is in good hands.  Some of the brands we specialise in are as follows;

HP, Dell, Toshiba, ASUS, Intel, Microsoft, Adobe, Mozilla, AVAST, AVG and much, much more!

Contact us today for a free estimate or to arrange an inspection.

Location
Belfast

Areas Covered
Belfast
Lisburn

Phone
07841752015

Email
liam.hitchen@outlook.com

Thursday, 27 July 2017

Top 5 Fine Dining Belfast



Looking for a fine dining experience in Northern Ireland?  We've got you covered with our guide to the top 5 fine dining restaurants in Northern Ireland, based on Trip Advisor ratings.  Our view is that 'the customer is always right' and what better way to rank the top 5, than using ratings provided by the diners themselves!  Let's start at number 5 and work our way to the number 1 spot.

5 - Saphyre


Saphyre restaurant in Belfast is a fabulous hidden gem set within a converted Grade B listed Church. The Belfast restaurant on the Lisburn Road is personally designed by Kris Turnbull, bright & cheerful during the day and at night seductively lit by candle lights, offering a warm welcoming, moody atmosphere.


The glamorous layout of the restaurant translates beautifully, whether it's girly lunch in Belfast, a romantic evening, night out with friends, family gathering or private party venue; the intimate dining room is perfect for all occasions.  Check out the menus Here.

What did the diners have to say about their experience?

"Have visited Saphyre on numerous occasions and have never been disappointed once. The restaurant, the setting the staff are all 5star. Have tried various menus & drinks and all have been gorgeous. Will definitely keep returning."

"I have been to Saphyre many times, from lunch with my mum to the wine tasting dinner with friends. I have loved it and it's very special. Fine dining in a relaxed atmosphere. The food is exciting and innovative and the desserts look like a picture on a plate!! A night here creates great memories..and you can't leave before a visit to the beautiful bathroom!!"

"Went back to this great restaurant on my citytrip to Belfast, this restaurant! The decor, the food AND the cocktails! What we ate was absolutely delicious. An explosion of flavours, refined and all the dishes were creative and extremely astonishing. The wine also was fantastic and well selected. A cozy and luxurious location but discrete decoration you can experience and discover innovating dishes, enjoying pairing wines from all over the world, we just loved it!!!"

To book; click Here, Email: dining@saphyrerestaurant.com, or call +442890688606.

Location
135 Lisburn Road
Belfast
Co. Antrim
BT9 7AG

4 - The Great Room Restaurant Merchant Hotel


The Great Room Restaurant is undoubtedly one of Northern Ireland’s most extraordinary restaurants. Thanks to the remarkable original Victorian interior with its glass cupola, Ireland’s largest chandelier an array of plasterwork detailing, the space is second to none.


From 9 course tasting menus to light business lunching (and everything in between) The Great Room offers a comprehensive selection of menus to suit all tastes and budgets.  To view the menus, click Here.

What did the diners have to say about their experience?

"Honestly this was one of the best dining experiences I've ever had. The Great Room is a sight to behold - it's just stunning, the wait staff are professional and the food is out of this world. I will be back."

"We visited for an anniversary dinner and had an excellent meal. Menu choice was good, service was fantastic and the food was cooked to perfection. The atmosphere was also great, intimate, but still spacious."

"We arranged afternoon tea for my family who were visiting from Australia. This place is a showcase for N Ireland. The restaurant staff showed us to our table and were made very welcome. Soon we had to order our food and type of tea. I have to say it felt very special for all of us. The food provided was wonderful."

To book; click Here, Email: thegreatroom@themerchanthotel.com, or call +44(0)28 9023 4888.

Location
The Merchant Hotel
16 Skipper Street
Belfast
BT1 2DZ
Northern Ireland

3 - Shu Restaurant


Open since 2000, Shu (the ancient Egyptian God of atmosphere) is set in a fine Victorian terrace on Belfast's Lisburn Road.  Furnished in a contemporary style a bright space with lots of natural light, the 90 seater main restaurant has a theatre style kitchen which serves award winning food.


Check out the Lunch menu Here and the Evening menu Here.

What did the diners have to say about their experience?

"The best restaurant in Belfast. Consistently of the highest standard. We simply have yet to find a restaurant in Belfast that can rival Shu."

"I love Shu. I look at the menu and I want to order it all and if I could I'd go every week so I could just work my way through it- and then start at the beginning again!! Excellent service and atmosphere too. In fact I'm going on Saturday lunchtime with my girl friends - yeah!!"

"While in Belfast my wife and I had dinner at Shu. Excellent food, great attentive service and not over the top prices for the quality of the experience. This should be on your go to list of restaurants when visiting Belfast."

To book; click Here, Email: eat@shu-restaurant.com, or call 028 9038 1655.

Location
253 Lisburn Road
Belfast
BT9 7EN

2 - James Street South


James St. South offers a modern dining experience with great food and an exciting wine list in Belfast city centre.  Opened in 2003 by chef Niall McKenna, the interiors have been refurbished by Aidan McGrath (McGonigle and McGrath Architects) transforming the restaurant to give a modern, contemporary feel restaurant making it glamorous and unique.


The menu served up by Head Chef David Gillmore focuses on classic cooking using the best of locally sourced produce with signature dishes including Strangford Lough Bouillabaise and Organic Lamb... For a peek at our current menus click here.

What did the diners have to say about their experience?

"This is what a restaurant is all about. Fantastic service and food cooked with genuine skill and knowledge of ingredients. This is what good food is all about. Really looking forward to revisiting very soon. Well done to all those involved in what was a very memorable evening."

"The food was delicious, one of the best meals I have eaten in a long time. The staff are exceptionally attentive and friendly, making us feel extremely welcome and well looked after the entire time. We had the tasting menu and all courses were excellent, the staff explained each course as it was presented and it honestly was one of the best meals I have eaten. I cannot recommend this restaurant highly enough!"

"We went here for a birthday meal and had the a la carte menu, which was superb. The food was amazing and the service was second to none. A nicely relaxed environment with no pretentions but fantastic food and service which made us feel special. Thoroughly recommend."

To book; click Here, Email: info@jamesstreetsouth.co.uk, or call 028 90 434 310.

Location
21 James Street South
Belfast
BT2 7GA
Northern Ireland

1 - Ox


In March 2013 two long standing friends, each passionate about their craft, each with a desire to bring something new to the Belfast restaurant scene combined forces and opened OX overlooking the River Lagan.  The riverside setting offers an excellent backdrop to this Oscar & Oscar designed 40 seat restaurant, while an intimate mezzanine area provides for more secluded dining.

Check out the Lunch menu Here and the Evening menu Here.

Their focus is on bringing you a top quality, memorable and affordable product that you will want to try again and again.  They enjoy working for their customers and believe everyone should be able to enjoy fantastic food and wine, something a little different, in a relaxed environment.


What did the diners have to say about their experience?

"Visited ox for a birthday dinner recently. Started out with a glass of wine from the ox cave. A really enjoyable setting for a quiet drink. We then moved on into the restaurant for the tasting menu. The simple but tasteful decor provided a lovely setting. The food was excellently presented and tasted even better, from start to finish. The staff couldn't have been more friendly or helpful. Will certainly be back"

"We ate the Tasting Menu of eight delicious small courses served along with their wine pairing. Fresh, perfectly cooked, with delightful little surprises along the way. It was a memorable expereince and we will definately return."

"Truly one of the best dining experiences - from beginning to end, everything was perfect. The food, wine and service were utterly superb. Cannot wait to return."


"This restaurant has a Michelin star - and deserves it. Stunning food. If you want to save money - try the pre-theatre menu. Trust me, you won't regret it."


To book; click Here, Email: info@oxbelfast.com, or call +44 (0)28 9031 4121.

Location
1 Oxford Street
Belfast
BT1 3LA

We hope you liked this and it helps you make an informed decision when it comes to fine dining in Belfast.

Friday, 14 July 2017

Improve Your SEO


What is SEO?
SEO stands for Search Engine Optimisation and is a practice of growing your sites visibility via an organic, non-paid way, in search engine results.  The key to SEO is having effective keywords (words and phrases that internet users type into search engines) on your site as well as backlinks (incoming links to your website).

Why use SEO?
When was the last time you looked for something online without using a search engine?  The answer? Probably never!  The vast majority of what is read or viewed online has originated from a search engine such as Google, Bing, or Yahoo.  A search engine to an online business is what a map is to a tourist; helps the user find exactly what they're looking for.  If a search engine can't find your site, you're missing out on an abundance of traffic.

At the risk of getting too technical, web search engines work by sending out a spider to fetch as many documents as possible. Another program, called an indexer, then reads these documents and creates an index based on the words contained in each document. Each search engine uses a proprietary algorithm to create its indices such that, ideally, only meaningful results are returned for each query.  This therefore signifies the importance of having effective keywords and high quality content as the internet is becoming an increasingly competitive channel for marketing.

How do I improve my SEO?
Both Google and Bing recommends that you make your pages with your readers in mind, and not the search engines.  Ensure that what you are adding to search engines in the form of your titles and description is reflective of the content they are looking forward to reading.  What would you do if you clicked on a link and didn't find what you were expecting in the page?  I know...  leave the page!

Keywords are fundamental to the search process and improving your SEO strategy.  For example, if you want to have a chance of ranking for search results for 'movie reviews', then it would be clever to ensure that the words 'movie reviews' are part of the crawlable content of your page.  However, this isn't all you need to consider.  Researching keywords is a very important step in SEO as even the structure, punctuation or spelling of your keywords can play a part in their success.  For example, searching 'juggling clowns' and 'clowns juggling' may well bring up different search results and ranking.  The point I'm trying to make is that the more specific you are, the better chance you have of outfoxing your competition.

Because search engines are clever and want to ensure that the 'searcher' gets exactly what they are looking for, they can also be fussy.  Therefore it's important to ensure that your site is easy to use, navigate and understand whilst providing actionable information relevant to the query.  It's also important that your site is professionally designed, and is compatible with modern browsers, delivering high quality, credible content.

We believe that there are 5 key steps to improving your SEO strategy;

1. Publish relevant content
The best pages are written for the user, not the search engine.  Quality content is the number one driver of your search engine rankings and there is no substitute for great content.  Quality content created specifically for your intended user increases site traffic, which improves your site’s relevance.

2. Update your content regularly
Regularly updated content is regarded as one of the best indicators of your sites relevance, so ensure that you are updating content at least once per week as standard practice.

3. Metadata
During the design stage of your site, be sure to insert metadata.  This is within the space between the <head> tags which contains information about the contents of the page.

4. Have rich links
Simply adding 'Click Here' to your page will not help the search engines find your content.  Try to be more descriptive, using a few words or phrase that best describes the destination of the link.

5. Use alt tags
Always describe your visual and video media using alt tags, or alternative text descriptions. They allow search engines to locate your page, which is crucial - especially for those who use text-only browsers.  You will no doubt include images in your pages to get people to read your text and strengthen your message.  The alt tag should describe what in the image and as a result, will strengthen the message towards the search engine spiders and improve accessibility of your site.

We hope this helps you on your quest to drive more traffic to your site.  If you have any questions, please feel free to contact us.

Tuesday, 11 July 2017

McGregor - Marketing Gold


As far as marketing successes go, UFC superstar Conor McGregor is golden.  With a net worth of £34million, McGregor has taken the world by storm over recent years.  But the question is; why has he been such a huge marketing success?  Well, the biggest influence has been how he has built his online presence.

Built on a foundation of belief in his own ability, channelling the law of attraction (as seen in the book 'The Secret' by Rhonda Byrne), McGregor oozes confidence and his goals and targets in the MMA game were clearly laid out when he was a young 20 year old starting out.

"My dream is to be world lightweight champion in the UFC, have more money than I know what to do with and have a great life for my kids, my grandkids, everyone in my family...that's my dream...my goal is to be number 1"


McGregor has built a huge following on social media with 14.5 million Instagram followers, 5.6 million likes on Facebook and 4.7 million followers on Twitter.  And what you'll notice from these figures is that his biggest following is on Instagram; why? simple, Conor is big into visualisation and Instagram is a visual platform.  If you can see it, you can believe it.  His Instagram focuses on the life he leads showing the fruits of his labour, coupled with some of his crazy antics.  His biggest skill on social media, meeting his sponsor obligations without delivering spam.  You'l notice subtle references to Monster, Rolex, Beats By Dre etc. throughout a lot of his posts. 

One thing that McGregor does extremely well is continue to be authentic and challenge the status quo.  The lesson to be learnt here is to never settle for what you've got - keep pushing forward.

When you watch the video above you see that McGregor looked like any kid from Dublin, whereas nowadays you can see a clearly defined image.  Conor now pisses class, with his designer suits and watches and flashy cars.  this hasn't happened by accident, this is all part of his master plan, building the brand, creating expectation of immensely high standards.  This quote sums the man up very well...

"I'm not going to get somewhere and say, 'OK, I'm done.' Success is never final; I'll just keep on going. The same way as failure never being fatal. Just keep going. I'm going to the stars and then past them."

The charisma, confidence, class, style and social media presence may be appealing to the sponsors and fans, but a lot of credit to McGregor's marketing and brand success is the team he has surrounded himself with.  McGregor is a humble man, who doesn't forget where he came from and appreciates everything everyone within his team does to help make him the success he is today.  This is evident in his loyalty to his coach John Kavanagh (who has been there from day one) and his long time girlfriend Dee Devlin.  John's expert training has ensure McGregor can stay at the top of his game and back up what he says, but equally important is Dee Devlin's ability to keep him grounded and focused on the job at hand.

Conor McGregor has shown that you can build a brand and a persona using social media.  if there's anything you can learn from Conor McGregor it would be taking these 5 points into consideration when thinking of your own brand/marketing strategy.

1. Set targets
2. Be consistent
3. Stand out from the crowd
4. Get help
5. Put people first

Saturday, 8 July 2017

Make Blog Posts Relevant


So you've created your blog and now you're wondering...

How do I make sure that what I'm posting is relevant and a current hot topic in my niche?

The success of your blogs are largely measured by how much traffic you can generate.  This is greatly influenced by your ability to meet the demand of your target audience and whether they enjoy consuming your content enough to want to come back for more!  This means that the quality of your content is they key to your success, therefore emphasising the importance of the relevance of your content.  Is it what people are talking about? Is it a hot topic? Could your content provoke debate? Is your content worth sharing?  These are some of questions you need to ask yourself when creating content and deciding how you're going to promote it.

Thankfully, there's options available to you that lets you gain some insights to all of the above, enabling you to create that amazing post that everyone loves!  

Here's 4 great options available;

1. Google Trends
We all want to know what people are looking for and what are the most searched topics.  Google Trends does just this, allowing you to see what's hot overall, but also refine your search based on your target audience/niche.

2. Buzzfeed
We think that if you're looking some inspiration for your next blog post, Buzzfeed provides a great way of adding some fun to your post with some hilarious memes and topics on offer.  This may not be everyone's cup of tea, but sometimes, your readers enjoy a little joke or anecdote to keep them drawn in to your post.

3. Quora
We've read so many blog posts highlighting the importance of becoming active in forums/conversations online, sharing your opinion whilst making subtle references to content you've created on your blog.  This not only helps you gain some followers of your blog, see what questions people want answered, but also ensures that you have valuable backlinks to your content.  Quora is a site where you can share knowledge and help others better understand their chosen topic.  It's very easy to use and get going, so sign up today and get involved.

4. BuzzSumo
Ever wondered what everyone is sharing online, and what kind of content you could get out there to a wider audience?  Look no further, BuzzSumo is your answer!  Here you can see what the most shared content is and who the key influencers are.  The great thing is that you can search for your chosen topic, or even a website, and see what's working at the minute to help inspire your next amazing blog post. 

There's no time like the present to get creative and understand your audience more.  Good luck.

Thursday, 6 July 2017

Increase Brand Awareness


There are so many brands around the world and each one of them are vying for the business and public’s attention. As such, it’s not very easy to hear your own voice, especially if you are a new brand that is trying to compete with the large established businesses. 

Today we look at top tips to increase your brand awareness online.

Build the identity of your brand 
Think of your favourite brand and what makes it recognisable to you?  Perhaps, the colour, the logo, slogan or maybe the combinations of these three.  To be easily recognisable is the main goal of all brands. So, how do you increase your brand awareness online?  Well, just start with a fun stuff. 

Tap into the audience emotions
Just like Nike and other brands are using emotions to look appealing to their audience, when you put high-quality, thought-leading and educational contents  out and gain more loyal followers, you will be able to increase the awareness of your brand online. The reputation of your brand matters. If you’re an ethical corporate, let everyone know. This is a huge deal in terms of increasing awareness of your brand. 

Know your audience
Before running any ad campaigns or PR make sure that you fully understand who your target audience is; age groups, locations, interests, trends etc.  This will ensure that your content is relevant and increases the probability of your message being shared amongst like-minded people. Brand awareness is hugely impacted by your ability to reach a larger audience organically.  Therefore ensuring that your base target audience is accurate, you can reach the wider pool of people.  People buy people!  If their friends like it, the chances are they will too!

Do all these today to increase brand awareness 
Starting to boost the awareness of your brand is great, and especially if you continue to do it every day.  Success of your brand can only be achieved if you strive to do something about it. there are a lot of amazing examples of brands that built-up excellent reputations over time, but how? Apart from the above mentioned, you should have SEO & content and SEO services. This is another key to gain visibility for every branded element – be it an article, infographic, video or your homepage.  

Top 10 NI Attractions


Northern Ireland is one of the most beautiful countries in the world, with so much history and culture throughout.  If you're planning a trip around Northern Ireland, here are the top ten tourist attractions you should not miss!

Causeway Coast 
From the spectacular nine Glens of Antrim to the Giants Causeway World heritage site and the Carrick-a-Rede Rope Bridge; from the rugged coastline of Torr Head and Murlough Bay to the unsurpassed beauty of Rathlin Island; from the quiet charm of sleepy villages such as Bushmills, Ballintoy and Cushendun to the bustle of Ballycastle, a friendly market town - this region of Northern Ireland is famous the world over for its history, its legends and the genuine warmth of its hospitality.

Giant’s Causeway 
A World Heritage Site of Northern Ireland, the Giants Causeways has amazed many and inspired a lot.  Unlock the mystery and stories of the landscape, visit the world-famous basalt columns, climb the shepherd's steps or hike along the cliff top trail, whilst reliving the tale of Fionn MacCool.

Carrickfergus Castle 
Carrickfergus Castle is a Norman castle, located in the town of Carrickfergus, on the northern shore of Belfast Lough. Besieged in turn by the Scots, Irish, English and French, the castle played an important military role until 1928 and remains one of the best preserved medieval structures in Ireland.

Titanic Belfast 
Home to the world's largest Titanic attraction, the star-shaped, striking landmark building represents the Titanic’s story and traces Belfast's rich maritime history when it was the British Empire's powerhouse in shipbuilding.  Take in the Titanic experience, the discovery tour, slipways & plaza as well as the Nomadic Belfast.

Ards Peninsula 
Visiting Ards Peninsula will let you see the famous Mourne Mountain shimmering in a distance. The southern tip of peninsula is Portaferry where there is ferry link that brings you across to the beautiful little town of Strangford.  The Ards Peninsula was once known as "The Ards", and was conquered by the Normans in the 12th century. The Norman family Savage built a number of local castles and priories.  The peninsula was the site of a number of airfields during World War II, including RAF Ballyhalbert and a satellite airfield, RAF Kirkistown, both now closed. Kirkistown site is currently used as a car and motorcycle racing circuit.

Derry/Londonderry
This is another top tourist attraction you can visit in Northern Ireland. Though it is commonly known nearby, it's where you can see River Foyle that discharges out to Lough Foyle.  There is lots to see and do in Derry; from the Peace Bridge to the Museum of Free Derry and The Gobbins Cliff Path.

Mussenden Temple 
Located in a beautiful surrounding of the Downhill Demesne not far from the Castlerock. It offers spectacular views westward over the Downhill Strand, explore Mussenden Castle perched 120ft on the cliff edge.  Both the Temple and the surrounding views are among the most photographed scenes in Ireland. Over the years the Temple itself was under danger of being lost to the sea due to the erosion of the cliff which brought Mussenden Temple ever closer to the edge

Bushmills 
In the small village of Bushmills, settled on the banks of the river you'll find the oldest working distillery in Ireland. A place where family and friends have worked for generations, in a small Northern Irish village that for over 400 years has kept to the philosophy that hand crafting small batches is the way to produce beautifully smooth tasting Irish whiskey.

Rathlin Island 
Amidst the rugged landscape of this beautiful island, let your mind wander and discover a tranquillity and beauty that is so unexpected.  The ferry to Rathlin Island (from Ballycastle travels just six miles across the Sea of Moyle. This island is six miles long, one mile wide, "L" shaped and home to a slowly increasing population of around 140 people.

Ulster Folk & Transport Museum
Step back in time in and uncover a way of life from 100 years ago. Discover cottages, farms, schools and shops as you wander through the beautiful parkland of the Folk Museum chatting to costumed visitor guides demonstrating traditional crafts. Climb on and off majestic steam locomotives or experience the sensation of flight in the Transport Museum bursting with horse drawn carriages, electric trams, motorbikes, fire-engines and vintage cars. ‘Discovery Farm’ at the Folk Museum also provides a living history experience portraying daily life on the farms of 100 years ago.

Tuesday, 27 June 2017

Why Advertise Online?



Coming up with a great idea for your business venture has got you this far.

Now you're wondering... What's the best way to get my business noticed?

Advertising has become a very complex way to communicate with your target audience, with a huge range of choices available from online advertising to mobile advertising and print to broadcast.

In this article we're going to focus on online advertising and what options are available, as well as the benefits it can have for your business.

Seen as one of the fastest and most effective ways to reach a target audience, online advertising can cover a plethora of platforms, from PPC (Pay Per Click), SEO, paid social and online display advertising to in-app ads.  Today, we're going to single out PPC, SEO and Social as these are the key drivers for success via online advertising.

PPC
In short, PPC is where you run your ads and you only pay when someone clicks on the ad.  It's that simple!  PPC is without doubt the fastest way to run an advert online, with (in most cases) instant results.

The main benefits are that you have full control over your campaign, reaching the right people at the right time, and you're not reliant on SEO (Search Engine Optimisation).  There's also the added bonus of having the ability to do some test and learn, as you can amend your campaign as you begin to gather insights from the results you gather.

Setting up a PPC campaign is extremely simple with 10 easy steps to get you up and running;

1. Go to https://adwords.google.com and sign up.
2. Once you're logged in, click the “Create your first campaign” button.
3. Select your campaign type and name
4. Choose the location where you'd like your ad to show.
5. Choose your bid strategy and select your daily budget.
6. Write your headline and 2nd & 3rd lines using keywords.
7. Add your keywords to your keywords field in your account.
8. Set your maximum cost-per-click
9. Review everything you've done so far.
10. Enter your billing information.

For examples of the greatest ever PPC campaigns, check out this article by Digivate here.

SEO
Search Engine Optimisation is the simple practice of getting your website ranking higher amongst search engines based on keywords and phrases.  The key to effective SEO is to ensure that you have a great site, with great content that could attract potential customers, whilst creating a desire to return and consume more great material.

Ensuring that your site visitors can share content with ease via blogs, Facebook, Twitter etc. will also boost your rankings as this works favourably with Google's algorithms.  Doing these simple things can help drive traffic to your site as well as ensuring that you can measure your ROI (Return On Investment) through the abundance of analytical data provided by Google.

SEO also ensures that you can have organic growth which helps build brand recognition and a real fan base of your content, without the costs of paid advertising!

Social
A key stat to take in to consideration is that there are over 3 billion internet users and over 2 billion of them are active social media users.  Now, that's a HUGE audience!

Not only does social media give you the opportunity to generate brand awareness to a large audience, social media platforms also allow you to gain a huge amount of valuable insight in real time.

Social media allows you to run targeted ads which are tailored to a specific segment, including geo targeting, with the ability to test and learn throughout and utilise the data available to fine tune future campaigns to increase brand awareness and conversion.

The biggest advantage, however, is the ability to build relationships through social media.  This can be with customers, competitors or other businesses that compliment what you are are doing.  You then have the ability to share each others work, and work side by side to actively promote what each has to offer.

For examples of great social media campaigns, check out this article by Adhere by clicking here.


Monday, 12 June 2017

The Toolbox


Specialising in handmade, handcrafted, crafts, gifts, and stationary for Weddings, Parties and every special occasion; The Toolbox is your one-stop shop for everything you need!

Location
Fermanagh

Areas Covered
Gifts, Crafts & Stationary - Worldwide
Wedding Table Plans & Vintage Suitcase only available for Hire in Northern Ireland/Ireland

Phone
07872345046

Thursday, 18 May 2017

Orla's Beauty Room



Specialising in Brow Wax & Tints, Facial Waxing and Gelish Fingers & Toes, Orla's Beauty Room is perfect for all special occasions (or anytime you want to treat yourself!).

With a home-based business, you can experience a personal, relaxed environment whilst you're being pampered.

Special Offers:

Gelish Fingers/Toes £15
Eybrow wax and tint £8
Lip wax £2
Chin wax £2
Lash tint £5
Special Combo Deal: Lash & Eyebrow tint, and Wax £10

Contact today to make your appointment for nails, eyebrows or waxing.

Location
Belfast

Areas Covered
Belfast
Lisburn

Phone
07922252941

Email
orlasbeautyroom@outlook.com

Sunday, 7 May 2017

Mac Construction



With over 20 years building experience, Mac Construction specialises in all home building work; bricklaying, extensions, garden walls, patios, re-pointing, paving and much more. So if you're looking for a builder or bricklayer, give us a call or drop us an email today to arrange your free estimate.

Location
Belfast

Areas Covered
Belfast
Lisburn

Phone
07849502797

Email
macbuilds@outlook.com
 

Contact Us Here