Tuesday, 27 June 2017

Why Advertise Online?

Coming up with a great idea for your business venture has got you this far.

Now you're wondering... What's the best way to get my business noticed?

Advertising has become a very complex way to communicate with your target audience, with a huge range of choices available from online advertising to mobile advertising and print to broadcast.

In this article we're going to focus on online advertising and what options are available, as well as the benefits it can have for your business.

Seen as one of the fastest and most effective ways to reach a target audience, online advertising can cover a plethora of platforms, from PPC (Pay Per Click), SEO, paid social and online display advertising to in-app ads.  Today, we're going to single out PPC, SEO and Social as these are the key drivers for success via online advertising.

In short, PPC is where you run your ads and you only pay when someone clicks on the ad.  It's that simple!  PPC is without doubt the fastest way to run an advert online, with (in most cases) instant results.

The main benefits are that you have full control over your campaign, reaching the right people at the right time, and you're not reliant on SEO (Search Engine Optimisation).  There's also the added bonus of having the ability to do some test and learn, as you can amend your campaign as you begin to gather insights from the results you gather.

Setting up a PPC campaign is extremely simple with 10 easy steps to get you up and running;

1. Go to https://adwords.google.com and sign up.
2. Once you're logged in, click the “Create your first campaign” button.
3. Select your campaign type and name
4. Choose the location where you'd like your ad to show.
5. Choose your bid strategy and select your daily budget.
6. Write your headline and 2nd & 3rd lines using keywords.
7. Add your keywords to your keywords field in your account.
8. Set your maximum cost-per-click
9. Review everything you've done so far.
10. Enter your billing information.

For examples of the greatest ever PPC campaigns, check out this article by Digivate here.

Search Engine Optimisation is the simple practice of getting your website ranking higher amongst search engines based on keywords and phrases.  The key to effective SEO is to ensure that you have a great site, with great content that could attract potential customers, whilst creating a desire to return and consume more great material.

Ensuring that your site visitors can share content with ease via blogs, Facebook, Twitter etc. will also boost your rankings as this works favourably with Google's algorithms.  Doing these simple things can help drive traffic to your site as well as ensuring that you can measure your ROI (Return On Investment) through the abundance of analytical data provided by Google.

SEO also ensures that you can have organic growth which helps build brand recognition and a real fan base of your content, without the costs of paid advertising!

A key stat to take in to consideration is that there are over 3 billion internet users and over 2 billion of them are active social media users.  Now, that's a HUGE audience!

Not only does social media give you the opportunity to generate brand awareness to a large audience, social media platforms also allow you to gain a huge amount of valuable insight in real time.

Social media allows you to run targeted ads which are tailored to a specific segment, including geo targeting, with the ability to test and learn throughout and utilise the data available to fine tune future campaigns to increase brand awareness and conversion.

The biggest advantage, however, is the ability to build relationships through social media.  This can be with customers, competitors or other businesses that compliment what you are are doing.  You then have the ability to share each others work, and work side by side to actively promote what each has to offer.

For examples of great social media campaigns, check out this article by Adhere by clicking here.


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